Digital entrepreneurship is the process of developing of business models that are powered by the internet. It is not dependent on location and rely on laptops, smartphones and the internet along with other technology to market globally selling products and services such www.boardroom360.info/enterprise-governance-vs-corporate-governance-discovering-the-difference/ as ebooks, and offer customers with a digital experience. The popularity of the technology has helped make the world a smaller place and created new opportunities for entrepreneurs to exploit. It has also made it easier for traditional businesses to adopt a digital approach in order to retain their customers and expand beyond their physical location.
To create and sustain a sustainable internet-powered business model, digital entrepreneurs need to be able to employ a variety of strategies. These strategies include scalable business models, strategic partnerships and networking. They also include effective communication and perceptive management. Digital entrepreneurs must also possess an unwavering outlook and be able to work through obstacles.
In the process of creating and creating a scalable digital artifact the digital entrepreneur should be able to recognize an acceptable value proposition (VP). This usually involves finding and capitalizing on disruptive VPs which can transform existing business models into digital ones or generate new ones. Netflix, Airbnb, and Uber are examples of digital entrepreneurs who have adopted this strategy.
Case study research is a good method to study digital business. This is because it allows the analysis of real-world phenomena and can assist in answering the ‘What’ and ‘How’ questions.